Kitcatt Nohr launches DM campaign for WWF

LONDON - WWF has launched a direct marketing campaign, created by Kitcatt Nohr Alexander Shaw, to encourage people to adopt a tiger, a species in danger of extinction. campaign by Kitcatt Nohr Alexander Shaw campaign by Kitcatt Nohr Alexander Shaw

The first page of the insert features an image of a tiger with the words "Keep the world wild".

Against the backdrop of a jungle and images of tigers and their cubs, WWF charts the animal's decline. It calls on people to donate £3 a month to save habitats and tackle poaching.

The inserts will run in national press and magazines.


Keep the world wild
Kelly Archer, campaign manager, World Wildlife Fund UK
Raise awareness and boost WWF membership
Creative agency
Kitcatt Nohr Alexander Shaw
Simon Robinson
Art director
Jamie Tierney
Caroline Gibbs
Alain Compost, Michael Gunther, Gerald Cubitt, Chris Martin, Paul Van Gaalen, Paul Souders
Inserts in national press and magazines

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