Andrew Kitching, the managing director of marketing at Trinity
Mirror, has left the company abruptly.
Kitching is not thought to have a job lined up and Trinity Mirror has
not yet appointed a successor. A spokesman for Trinity Mirror said: ’I
can confirm that Andrew Kitching has resigned to pursue other
interests.’
Industry sources suggest Margaret Harvey, the marketing director of
Trinity Mirror’s national titles, is a strong candidate for the
post.
Mirror Group Newspapers poached Kitching from the New York Daily News in
August 1996.
Shortly after he joined, The Mirror began a pounds 16 million
rejuvenation programme designed to increase its market share and attract
a younger readership.
His departure comes shortly after the merger of the largest regional
newspaper group, Trinity Newspapers, with the Mirror Group.
Before joining The Mirror Kitching spent two years as vice-president of
marketing at the New York Daily News.
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