The Abbott Mead Vickers group is launching a direct marketing
agency after spending several months recruiting its management.
Kite has been operating in a low-key fashion since the middle of 1997
while AMV headhunted the team to run the fledgling operation. An
expected launch towards the end of last year failed to materialise after
Steve Harrison, the former creative director of Ogilvy & Mather Direct,
declined an offer to take creative control.
Now the agency, which is likely to change its name, is set to launch
officially with pounds 4 million worth of billings, including direct
marketing assignments from Volvo, a long-time AMV client.
James Pool, a former board account director at Limbo, the Bartle Bogle
Hegarty direct marketing operation, who took over as Kite’s managing
director this week, will be joined by David Norbay, the founding partner
of Wells Nobay McDowall in Melbourne, as creative director. He was
previously at O&M Direct and Evans Hunt Scott and has had spells at
agencies in the US and Hong Kong.