KitKat "110%" by J Walter Thompson

Ahead of Sunday's World Cup final, KitKat makes light of the monotonous and rambling post-match interviews often given by weary footballers.

As a player stumbles through the familiar spiel of football clichés such as "game of two halves" and "110%," a woman’s voice cuts over him to say what we’re all thinking: just have a break. The radio ad was created by Will Wright and James Lucking at J Walter Thompson London. 

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