KitKat "A break from Halloween clichés" by J Walter Thompson

KitKat gives people a break from classic Halloween tropes with two zombie films that have an unexpected twist.

Instead of chasing humans, the zombies run away from the living and eschew their usual fleshy treats in favour of a KitKat. The campaign will include Boomerang teasers, Instagram stories, social media videos and an interactive fight element that allows you to pit a human hand against a zombie hand. It was created by J Walter Thompson and the London agency’s content studio PACE.


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