KitKat taps into people's frustration with Valentine's Day in two humorous radio ads.
In the first spot, the narrator suggests unconventional ways to celebrate the day such as putting red roses in a blender and flattening a box of chocolates with a monster truck. Growing more exasperated, the voiceover in the second ad runs through a list of cringe-worthy pet names. Both encourage people to take a break from Valentine's Day with a KitKat.
The campaign was created by Will Wright and James Lucking at J Walter Thompson London.