Kraft Jacobs Suchard, the European arm of Kraft Foods
International, has rejigged its senior marketing personnel to improve
pan-European brand building.
Three managers, Phillippe Vander Putten, Doug Burns and Thibaud de
Saint-Quentin, will become vice-presidents of strategy and business
development, with responsibility for pan-European marketing and the
overall development of KJS’s confectionery, coffee and cheese/grocery
Vander Putten was previously area director for KJS Benelux, Burns was
general manager for KJS Sweden and Saint-Quentin was vice-president
marketing cheese/grocery for KFI.
The news follows a period of uncertainty for the business after a 5%
year-on-year fall in sales for the first quarter of 1997, and the July
departure of three top marketers: Albert Freese, Walter Struwe and Gerry