Klarna partners Asos, Schuh and Swoon for pop-up

There will be styling and beauty treatments.

Klarna: aims to bring 'digital shopping experience to life'
Klarna: aims to bring 'digital shopping experience to life'

Financial company Klarna is holding a week of fashion events in London with retailers including Asos, Schuh and Swoon.

The two-storey pop-up will feature beauty, sport, interiors and technology brands as it aims to bring "a digital shopping experience to life", featuring many brands and products previously only available online.

There will be styling tips by industry experts, free beauty treatments and exclusive ticketed events.

Luke Griffiths, general manager of Klarna UK, said: "With retailers facing increasing pressure to acquire, retain and convert customers, we wanted to show how creating positive consumer experiences is the real secret to success and building loyalty. Happy and engaged visitors will come back, bring their friends and share their experience through social."

The activation will run from 5 to 12 June. Trace Publicity is delivering the event.