Klass swaps M&S for Littlewoods

Myleene Klass is swapping Marks & Spencer (M&S) for Littlewoods, to become its brand ambassador fronting new ads and designing clothes for the online retailer.

Myleene Klass: first outing as brand ambassador for Littlewoods
Myleene Klass: first outing as brand ambassador for Littlewoods

The 34-year-old TV presenter will initially launch a fashion collection for Littlewoods, before promoting swimsuit and lingerie ranges later this year.

Klass has worked for M&S for five years in a promotional capacity.

Her campaigns for the retailer included its summer ad campaign with Danni Minogue and Gary Barlow.

It is unclear whether Klass was axed by M&S or whether she left of her own volition.

She was unveiled as the new Littlewoods brand ambassador when she posed with a cheetah at a photoshoot.

Littlewoods owner Shop Direct Group believes Klass represents a good fit for the brand, particularly as it believes she is perceived as a hard-working mum.

Littlewoods has in the past worked with Coleen Rooney to promote its goods. The retailer said it would continue to work with Rooney and Klass.

Follow John Reynolds on Twitter @johnreynolds10


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content