The Kimberly Clark-owned brand is looking to promote the "soothing benefit" of the Balsam tissues. Humorous ads, by JWT London, show a "witch" nose transformed into a fairy.
The TV, radio, print, outdoor, experiential and PR campaign uses the endline, "Soothe your sore nose with a touch of balm". Ads launch this week and will run until February 2011.
Kimberly Clark also recently launched a comedic campaign for its Huggies nappy brand, with stand-up comedians Ardal O'Hanlon, Kerry Godliman and Lucy Porter performing motherhood-themed material. The campaign was named "The Huggies Little Bundle of Laughs".