Knorr "love at first taste" by MullenLowe

Tatia Pilieva, who directed the 2014 viral ad "first kiss", has shot an online spot for Knorr, where the brand plays cupid by pairing people based on their culinary tastes.

The ad, which was created by MullenLowe, shows people being sent on blind dates with people with matching taste profiles. To make the dates even more intense, when the contestants meet for dinner they are told that they can only eat by feeding each other. To support the film, Knorr has created an online quiz that tells you your flavour profile – for example, a salty adventurer, roasted romantic or gracious grazer. The work was written by Aroon Mukhey and art directed by Bryan Carroll. The production company was Pulse.

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