Know your APIs from your NLPs

Social media jargon broken down for digital marketers in our latest industry glossary.

Know your APIs from your NLPs


Most read: Lionsgate hires Carat and ends MEC relationship

Lionsgate has ended its 11-year relationship with MEC and hired Carat for its media planning and buying business.

As reported by Campaign's senior reporter Gurjit Degun, MEC has battled hard over the years for the film distributor's media business. However, joint chief executive Jason Dormieux said the company was "incredibly proud" of the work the agency had done with Lionsgate.

Carat and Lionsgate have yet to comment on the move yet.

Social media glossary for digital marketers

Glossary: Essential social media marketing terms

Liliana Osorio, EMEA marketing manager at social media analytics company Crimson Hexagon, kindly compiled an extensive list of social media terms that digital marketers need to be equipped with.

Social impressions, engagement rates and dark social - they're all in there with a rundown of what exactly they mean, just in case you need a reference point ahead of that social media strategy meeting.

A special social mention goes Lanbay's head of marketing @Louise_Pegg, whose reply following our tweet about the glossary has got us thinking about how we can finally get on Dragon's Den:

Make sure you have a read of our SEO marketing glossary too, compiled by Digivita's managing director Farah Radford.

Lissted's alternative list

Listicle: More marketing and advertising influencers on social

If you hadn't had enough of lists - following the publication of the top 50 UK marketing and advertising Klout influencers on social media - then here's this week's fix.

Lissted has published an alternative list to Klout's rankings, and Brand Republic's acting editor Jonathan Shannon asked the question: "Why is there such a difference in the two listicles?".

According to Lissted's founder and "head data chef" Adam Parker, one aspect is to do with noise. Other aspects in terms of the type of audiences influencers are reaching are also cited. We won't give too much away, but you can read the full story here.


Opinion: Social influence is more than a numbers game

Speaking about social media influence and Klout, a blog post from Ketchum's chief engagement officer Stephen Waddington highlighted how real life influence is far more complex than a simple metric.

He explained: "Influence can’t be simplified to a single number. We all view influence from a personal perspective."

Further down the blog post, which was initially published on Waddington's blog, but we've had permission to reproduce on our site, are the opinions of 12 executives, planners and strategists on how they rate Klout as a tool for identifying and measuring influence.


Broadly speaking: What Vice's new women's channel means for media

"Sex, politics, culture, witchcraft." That's part of Broadly's strapline on Twitter, a recently-launched women's channel from the self-dubbed "uncouth journalism" brand Vice. This title joins an elite of alternatives to the traditional formats

In Campaign US' latest article, Lucie Greene, worldwide director of J. Walter Thompson's Innovation Group, takes a look at this new, brave genre of women's interest media taking the world by storm.

But at a time when the Magazine Information Network has reported declines in the number of celebrity and women’s titles sold during Q1 2015 (18% and 15% respectively) in the US and Canada, Greene makes a good point:

It’s clear the classic formula needs a rethink, but is this new wave of platforms necessarily the answer?

Lucie Greene, worldwide director of J. Walter Thompson's Innovation Group


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