Kodak opens pop-up shop to launch new Ektra phone

Kodak has unveiled The Kodakery shop as part of the launch of Ektra, the brand's new photography-first smartphone.

The Soho store showcases the phone, which went on sale this week, as well as Kodak products and branded goods.

The pop-up is designed as a creative hub for photography enthusiasts and offers experiences including tutorials and exhibitions as well as exclusive trials of the Kodak Ektra.

Brand experience agency Jack Morton worked with Kodak to create The Kodakery.