The Swedish beverage has been working with creative agency Margaret on the concept, which will see two temporary venues pop up for a week each in Manchester (12-18 October) and London (20-25 October).
In Manchester, highlights include a workshop with The Young Turks label latest protégé, Illim Sphere, who will be imparting his wizardry in music production, a talk on how not to set up your own magazine from Flux magazine Editor Lee Taylor, and idea volleyball with Eskimo Creative.
In London, fans will be able to try Doodlebombing with illustrator Hattie Stewart, create their own animated GIF with artist Margot Bowman or join a field trip with the Pothole Gardener, making very small gardens in potholes around the city.
At the end of each week, the campaign will culminate with a specially curated secret party featuring ün-established live bands and DJs.
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