SectorFood and Drink and Alcohol
Kopparberg is running a competition on Facebook that offers customers the chance to win a keg of the Swedish cider.
The ad on the social media platform features a voiceover explaining that about 85% of Facebook video is played without any sound. It offers to reward ten lucky listeners who hear the competition's full instructions.
The work ties in with the brand's new positioning. "Fånga Dagen" ("Seize the day") encourages everyone to make the most of opportunities when they arise.