The Swedish cider brand Kopparberg has launched a campaign across TV, outdoor and digital platforms. The ads were created by 18 Feet & Rising and focus on the brewery’s mixed fruit, strawberry, and lime and pear variants. They show a wolf running through a Swedish forest until it comes to a clearing where Kopparberg bottles sit atop giant ice pillars containing frozen fruit. The heat from the sun causes the ice pillars to crack and collapse, bringing down a bottle of Kopparberg mixed fruit cider. The work was written and art directed by Alex Delaney and Behrad Taherparvar, and directed by Lars Tovik through 15 Badgers.
Strategic business lead
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign eventsBecome a member