Kopparberg launches fruit lager with street artist Will Vibes

Kopparberg held a unique anamorphic street art experience in collaboration with internationally renowned London-based artist, Will Vibes. Campaign headed to Boxpark in Shoreditch to check out the installation.

At the one-day pop-up in East London, Vibes' artwork was reflected in a three-metre tall mirrored bottle, designed to challenge the familiarity of a normal street art creation.

Jodie Alliss, senior marketing manager for Koppareberg UK, said: "In the artwork there's a day and night theme to help reflect the ocasion of the product and get across that it's not about just the first couple of drinks of the evening or daytime drinking like fruit cider is commonly known for, but we want to extend that ocassion into later drinking times as well."

Kopparberg kicked off its fruit lager campaign in May, with the launch of multiple advertising slots across bus T-sides, digital screens and press publications.