KP Snacks "KPow!" by St Luke's

KP Snacks has returned to TV for the first time in three years with a £2.5m investment in a new brand platform and advertising campaign.

The campaign features two 30-second TV spots that focus on the bold flavours of the KP Nuts range. Introducing a cast of cartoon-like characters, animated by Blinkink Studio, the two ads, entitled "Office" and "Traffic jam", show how the brand’s snacking range can liven up everyday situations.

"Office" shows a board meeting shaken up by the taste of Spicy Chilli KP Nuts, while "Traffic jam" depicts a lengthy delay on the motorway made memorable by the brand's Salt & Vinegar flavour nuts.

The ads, which will run until December, were created by art director Laura Stevens and copywriter Claire Wombwell, and directed by Stevie Gee & Essy May through Blinkink, with media planning by Starcom.

Credits

Brand
KP
Creative agency
Executive creative director
Art director
Copywriter
Chief strategy officer
Strategy director
Business lead
Account director
Account managers
Head of TV
Agency producer
Assistant producer
Production company
Director/ production co
Producer
Animation
Post production
ETC
Colourist
Producer
Media planning/ buying