KPMG, the third largest of the ’big five’ accountancy firms, has
handed J. Walter Thompson and MindShare its dollars 90 million global
advertising and media accounts.
BBDO Worldwide and Bates Worldwide also pitched but the incumbent, Lowe
Lintas & Partners, pulled out in mid-May.
The new work will build on Lowe Lintas’ ’It’s time for clarity
positioning’ which was unveiled in 1998.
Tim Pearson, global managing partner, marketing and communications at
KPMG, said: ’The brand campaign’s positioning in 2000 to 2001 will
remain focused on knowledge and insight.’
The new work is scheduled to break in the autumn. It will include both
regional and national campaigns.