KPMG hands dollars 90m global accounts to JWT and MindShare

KPMG, the third largest of the ’big five’ accountancy firms, has handed J. Walter Thompson and MindShare its dollars 90 million global advertising and media accounts.

KPMG, the third largest of the ’big five’ accountancy firms, has

handed J. Walter Thompson and MindShare its dollars 90 million global

advertising and media accounts.



BBDO Worldwide and Bates Worldwide also pitched but the incumbent, Lowe

Lintas & Partners, pulled out in mid-May.



The new work will build on Lowe Lintas’ ’It’s time for clarity

positioning’ which was unveiled in 1998.



Tim Pearson, global managing partner, marketing and communications at

KPMG, said: ’The brand campaign’s positioning in 2000 to 2001 will

remain focused on knowledge and insight.’



The new work is scheduled to break in the autumn. It will include both

regional and national campaigns.



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