KR Media picks up UK Gant account

KR MediaCom has won the UK media planning and buying account for the clothing brand Gant.

Gant: appointed KR Media
Gant: appointed KR Media

The agency, a joint-venture between MediaCom and the France-based KR Media, won the account after a competitive pitch against other networks.

Arena Red, the specialist fashion and luxury arm of Arena Media, had previously worked on the UK portion of the account, but this is understood to have been on a project basis.

Gant devotes the majority of its media spend to magazines and joins other fashion brands including Christian Dior as a client of KR Media.

In the UK, Gant has its own branded stores in London, Manchester, Solihull, Edinburgh, Glasgow, Bristol and Portsmouth.