Krave 'Krave Krusader' by CMW

Kellogg is launching its first mobile game in the UK to increase brand engagement for the cereal brand Krave.

As well as Krave Krusader game elements, a mobile Facebook app features a chocolate hunt, a virtual game challenging players to search for and collect chocolate chunks located in their immediate surroundings when they are out and about.

By checking into these locations online, players can capture the chocolate and add them to their Facebook account to earn achievements and rewards to progress to further levels of the game.