Kronenbourg 1664 'Baggy Trousers' by BBH

Kronenbourg 1664 is launching an ad campaign featuring British pop band Madness.

The ad sees the band performing a slowed down version of their track ‘Baggy Trousers’. The campaigns spans TV, a short documentary film, a print campaign and on YouTube, Twitter and Facebook.

Created by BBH, the ad, a follow-up to a previous spot featuring Motorhead, will debut as a specially extended 2-minute execution in ITV’s live broadcast coverage of England’s Euro 2012 Football Championships qualifier against Switzerland on 4 June. It was created by Matt Doman and Ian Heartfield, directed by Andy McLeod through Rattling Stick?.