Roster agencies TBWA\London and M&C Saatchi will compete with Fallon for the premium lager brand account. Rainey Kelly will not repitch for the business, which it has held for 15 years.
Tony McGrath, the marketing director of Scottish Courage, said "Our brief calls for big, new ideas that match our belief in Kronenbourg 1664 and the tremendous ambition we have for the brand."
Rainey Kelly also handles Scottish Courage's Miller beer account. TBWA\London holds the John Smith's account, while M&C Saatchi handles Foster's and Beck's.
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