Krow's first task is to develop a campaign for the museum's Charles Darwin 200th Anniversary exhibition, opening in November. It will also develop the marketing campaign and creative for the second part of the Darwin Centre that will open in 2009.
The agency was appointed after a series of credentials meetings. Although other agencies were involved, there was no formal pitch.
James Bailey, the head of marketing at the Natural History Museum, commented: "After an extensive search, Krow was the natural selection because it understood us and how we are developing as an institution, and it combines great creativity with a dogged focus on results."
Malcolm White, a founder of Krow, added: "We're extremely privileged to be working with the Natural History Museum at this momentous time in its history."
The museum's last full pitch for the account was in 2005. Soul, Hooper Galton, Leith London, HOW, Isobel and Karmarama were shortlisted, but the pitch was called off a month later. Isobel has since handled the business on a project basis.
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