The one-off show named Cabinet of Curiosities will take place on Wednesday 27 July at Cottonopolis, Manchester.
The show will to pay homage to Czech King Rudolf, who was famous for his Wunderkammer’ art cabinet made up of artistic, bizarre, funny or mesmerising contraptions or specimens.
The event, which has been created to celebrate the birth of ‘Mad King Ruddy’, will consist of an audience bringing along obscure objects, from brains in a jar, medieval instruments to my little pony doll, each with the aim of securing their place in Paul’s collection.
To celebrate the king’s birthday guests will receive a guided tasting session of the Krušovice tank beer.
Beer brands have been active with their activations this summer.
Singha Beer, the Thai beer brand is running the Singha Street Bar, in Hackney, London until the end of August.
Belgian beer brand Hoegaarden, owned by AB InBev, has created a 'floating gaarden', a pop-up barge bar that will travel along the canals in East London between 30 July through to 21 August.
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brands and inspiration updates or your monthly trend download, register and subscribe toEvent and our bulletins.