Kru Live secures Holi One staffing contract

The Fair, sister organisation of agency the Big Cat Group, has appointed Kru Live as the sole promotional staffing partner for the Holi One festival's UK tour.

Holi One promotional staff will be provided by Kru Live
Holi One promotional staff will be provided by Kru Live

The 16-city, UK-wide tour kicked off in Southampton’s Mayflower Park earlier this month and will be visiting Liverpool and Birmingham this weekend.  It will then tour Edinburgh, Belfast London and Leeds throughout the summer.

The Holi One Colour Festival is inspired by the traditional Hindu celebration where individuals wear white clothing and cover each other in brightly coloured powders. The event format includes music, dance, performance art and visual stimulation, as well as a line-up of DJs.

Sarah-Jane Benham, client services director at Kru Live, said: "We are delighted to be partnered with The Fair. The festival has seen an exciting and significant growth since its launch last year which we are thrilled to be a part of.

"We are looking forward to creating a memorable and enjoyable experience for festival goers this summer and look forward to developing things further with the wider Big Cat Group."

Holi One chief executive and founder Stephan Dau revealed the Holi One event would expand throughout the UK in 2014 after the event's first presence at  London’s Battersea Power Station and Heaton Park in Manchester last year.

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