Krug champagne to open chip shop in Covent Garden

Champagne brand Krug has partnered with chef Tom Sellers to devise Krug & Chips, a pop-up eatery themed around British chippies.

Krug will combine fish and chips with fine dining
Krug will combine fish and chips with fine dining

The dining experience will open in the East Piazza of Covent Garden from 8-12 July.

Guests will be able to sample Sellers' potato-based dishes alongside a glass of Krug Grande Cuvée in British chip-shop dining pods. The menu promises dishes such as Monkfish cheek curry with matchstick fries and lobster claw wrapped in potato spaghetti with tartar sauce.

Three dining options are currently available to book: the one-glass experience, the bottle experience and the private pod experience, which also includes a Krug gift for each person.

The concept has been devised by agency White Label, with Mission handling the PR.

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