Accolade Wines' £1m campaign to promote its Kumala wine range draws on the brand's rich South African heritage.
In the company’s biggest investment in the brand for 10 years, the ads showcase South African spirit through the wine tasting’s notes, with bright colours and characters that break free of typical stuffy wine marketing. The illustrations are by South African artist Maaike Bakker. They will run on outdoor sites in cities including London, Manchester, Birmingham and Edinburgh, as well as social media. The work was created by Dan Ball and Joe Stone at Creature.