Kwik-Fit appoints Realise to develop insurance website

LONDON - Motoring firm Kwik-Fit has appointed Realise to redesign and restructure its consumer website for its Kwik-Fit Insurance business.

Realise won the business after successfully pitching to redevelop Kwik-Fit recruitment online -- the relationship has now been broadened to include the entire KFIS site.

For kwik-fitinsurance.com, Realise has been asked to produce an online service that will provide customers with easy access to its range of products in order to help drive sales revenue.

The project will be managed by the Realise studio team and headed by creative director Andrew Craig.

"The redesign is a major undertaking, with the responsibility to make the company's online presence work commercially. It also gives us the opportunity to bring genuine creative thinking to an everyday product," Craig said.

Michael Lynch, e-commerce manager for Kwik-Fit Insurance, said: "We chose Realise to redesign our site because of its creative and technical expertise. It is apparent from our discussions that it will be able to produce a site that is not only appealing to our customers but will allow us to update the news, offers and promotions on it in an easy, understandable manner."

Founded in 1994, Realise has offices in London and Edinburgh and is led by founder and CEO Gavin Nicholson and managing director Gerry Johnston-Craig.

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