Kwik Fit calls below-the-line review

Kwik Fit, the car maintenance specialist, has called a review of its below-the-line agency arrangements.

Kwik Fit: calls review in lead-up to marketing push
Kwik Fit: calls review in lead-up to marketing push

The brand is reviewing the business to support a stronger marketing push behind the brand.

Kwik Fit has worked with a number of agencies on its direct marketing business in the past, including Monkey.

Adam & Eve/DDB, which handles Kwik Fit's ad account, is unaffected. The agency has overseen the business for the past nine years.

In March, the shop launched a £5 million advertising campaign, "mates rates", to focus on Kwik Fit's offers on new tyres and MOTs.

A series of six TV commercials, backed by radio, will run this year.

The ad campaign followed its "you'll be amazed at what we do" campaign, which aimed to raise awareness of Kwik Fit's product offering and followed an eight-year absence of the brand on TV.

Kwik Fit was unavailable for comment.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content