Kwik-Fit "the love your car deserves" by Adam & Eve/DDB

Kwik-Fit has launched a TV campaign reminding people that cars are more than just metal boxes that get you from A to B. Adam & Eve/DDB created the spot, which humorously describes how a car can also function as a changing room, a lunch box and a beauty parlour. It then makes the point that cars deserve proper care: enter Kwik-Fit. The work was written by Nick Sheppard, art directed by Tom Webber and directed by Keith McCarthy through Moxie Pictures.