Lynnette Kyme, the former managing director of the now defunct
BFCS, has teamed up with Pamela Asbury, the managing director of Baby
Films, to form a production company called Baby.
The company will retain directors from the respective companies' former
rosters, including Steve Bendelack, the award-winning director formerly
at Baby Films.
Bendelack's commercial credits include Lilt, Pot Noodle, McEwan's lager
and Crosse & Blackwell, and his television credits include The Royle
Family, Spitting Image and The League of Gentlemen.
The company will also represent Jon Wright, formerly of BFCS, who has
directed commercials for Irish Beef and the charity The London
Baby has also announced the signing of the director Matthew Parkhill,
who recently won the Rushes Short Film Festival 2001's Artsworld Short
Film Award for his entry Talk, commissioned by Film Four.
The company will also represent Rob Hifle, whose commercials include
Sony PlayStation, Drambuie and The Woolwich, and Hardeep, whose short
film was released with High Fidelity.
Kyme said: "The ethos of Baby is to have fun while attaining enviable
levels of production with highly creative people. The company's
development and format will be entirely dependent on the interaction of
Asbury added: "Lynnette and I had wanted to work together for a long
time and we were both delighted when the circumstances came together for
us to do so."