David Ginola, Tottenham Hotspur’s French international footballer,
is to be the new TV face of L’Oreal.
The silken tresses of the hearthrob soccer star will replace those of
the Friends actress, Jennifer Aniston, in a national campaign set to
break next week through McCann-Erickson.
McCanns declined to comment on the Ginola signing, but it is believed
the agency is putting the final touches to a commercial promoting
L’Oreal’s Elvive range of haircare products, which was launched through
Aniston last year.
Its appearance marks the second major TV campaign for Ginola, who
appeared last year in a Publicis commercial for the Renault Laguna under
the theme, ’It’s all worked out beautifully for Ginola.’
Elvive was launched to compete with Procter & Gamble’s Pantene
Pro-V.
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