La Mer takes over Soho townhouse for pop-up

La Mer, the luxury beauty brand owned by Estee Lauder, is creating a pop-up in a Soho townhouse.

La Mer takes over Soho townhouse for pop-up

The activation, which launches tomorrow, invites people to "explore the story behind the brand and its legendary formulas".

Customers can walk in and pick up complimentary products, as well as booking in for a skincare consultation, facials, manicures and talks.

There will also be refreshments available at The Miracle Bar. The pop-up runs until 21 April at Soho Square.

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