Labour Party calls off direct marketing review

LONDON - The Labour Party is understood to have called off the pitch for its direct marketing account after being forced to reign in spending due to the scale of its debt.

Labour Party calls off direct marketing review

The political party had approached a number of agencies about its on- and offline communications. However, insiders say it has now cancelled its plans. A spokesman for the party refused to comment on 'commercial contracts'.

When the Labour Party updated the Electoral Commission on its debts last month, it was £15.8m in the red.

Saatchi & Saatchi have held the party's above-the-line account since September 2007, and devised the slogan 'Not flash, just Gordon.'

 

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