The Labour Party has parted company with Brann London and
consolidated all its advertising and direct marketing work into TBWA,
which is already handling the party’s advertising for the general
Labour said it had parted with Brann on good terms. ’It makes sense to
put all our work into one agency,’ a Labour spokesman said.
No budget has been fixed for direct marketing, but the agency will be
involved in boosting membership and fundraising before handling general
Direct marketing will be handled by the TBWA Direct chairman, Peter
Herd, and the chief executive, Mike Cornwell, while Trevor Beattie, the
creative director of TBWA GGT Simons Palmer, will co-ordinate the
creative work above and below the line.
’We are confident that they are personally committed,’ the spokesman