Labour Party spoofs online Shadow Cabinet meeting

LONDON - The Labour Party has launched a web campaign spoofing the Shadow Cabinet's response to the global economic downturn.

Labour Party spoofs online Shadow Cabinet meeting

The campaign forms part of the Labour Party's claim that the Conservative Party has a ‘do nothing' approach to the economic downturn.

The shadow ‘Web Cabinet' idea has been devised and designed by digital agency Tangent One. It depicts an imaginary online Shadow Cabinet meeting.

The spoof is the latest in a number of tactics that the Labour Party and Tangent One have devised over the past 12 months to communicate Labour's messages via the web. A previous example that appeared on the Labour website in November 2008 was the imagined policy ramblings of David Cameron in his schoolboy exercise book.

Last month the Conservative party appointed Jeremy Hunt MP to push digital communications.

Tangent One re-launched the Labour Party's website before its conference in September 2008.


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content