Labour is expected to put its advertising account up for pitch
after BMP DDB told the party it does not want to handle the account for
the next general election campaign.
BMP has said it would be prepared to work on the account with other
agencies on a voluntary basis, and has offered to join a team based on
the Shadow Communications Agency used by Labour in the 1992 and 1987
elections. But the party is believed to have decided to appoint a new
Shops in the frame for the account are thought to include St Luke’s,
which has impressed ministers with its work for the Government.
BMP’s decision was relayed by Chris Powell, its chairman, in a letter to
Margaret McDonagh, Labour’s general secretary. The agency was worse off
financially under the formal contract than when it worked on a voluntary
basis for the SCA. The huge 1997 election effort - and low fees paid by
Labour - are believed to have cost the agency about pounds 1
Powell said: ’My colleagues don’t wish the agency to be inundated to the
degree it was in the 1997 election but would be happy to work in the
role that BMP took in 1987 and 1992, when some of the work was shared
BMP staff, led by Powell, played a prominent role in the SCA. But
following criticism by Labour politicians that the backroom advisers
enjoyed too much power, the party decided on a formal agency link for
the 1997 campaign.
The final decision on an agency appointment will be taken by Labour’s
election strategy team, headed by Gordon Brown, the chancellor, and
Peter Mandelson, the Northern Ireland secretary.