The Labour Party has unleashed its first advertising for the general election campaign, with a poster drive that aims to fill Labour voters with pride in its achievements.
The campaign is the first work from TBWA/London since the agency beat Saatchi & Saatchi and J. Walter Thompson to scoop the account in early April.
The poster burst consists of four executions featuring people making what appear to be extraordinary claims.
A smiling old lady appears alongside the words: 'Over 450,000 infants in smaller classes. That's down to me.' A young man standing outside a tower block announces: 'I did it. I created new jobs for a million people.' A young woman in a dressing gown claims: 'I'm responsible for the lowest inflation for over 30 years.' Finally, a lolly-sucking young boy reflects: 'Thanks to my dad the NHS now has 10,000 more nurses.'
The closing line of each poster reveals the reason: 'If you voted for change in 1997 - thank you.'
The campaign was planned by OMD and bought by the poster specialist PPL.