Lacoste "Crocodile inside" by BETC Paris

A couple is on the verge of breaking up, as their home and the entire building collapses and crumbles into pieces around them.

But just in time, they take a leap back towards each other. This intense ad by Lacoste takes a less idealised view of romance, following the brand’s two previous films about people falling in love. The emotional scenes are heightened by a soundtrack of Edith Piaf’s L'hymne à l'amour. With this campaign, Lacoste is promoting a more real vision of elegance that can be put to the test of life. The work was written by Olivier Aumard, art directed by Aurélie Scalabre, and directed by Megaforce through Iconoclast.



Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member