Lacoste "Crocodiles play collective" by BETC

Lacoste has enlisted creatives from Paris, New York, Berlin, Los Angeles and London for a campaign celebrating the unifying power of the brand's crocodile emblem.

The cast comprises seven talents who show off their own crocodile-inspired elegance and style. The work features LA rapper A$AP Nast, DJ and entrepreneur Peggy Gou, New York-based skater and model Evan Mock, British poet Sonny Hall and French actresses Louise Bourgoin and Mélanie Thierry.

"Crocodiles play collective to bring differences together", the ad declares. It was written by Clara Lafuente and art directed by Jonathan Baudet-Botella.

In 2019, Lacoste launched an action-packed spot to showcase the brand’s vision of elegance – a departure from previous (more romantic) ads.

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