LadBible Group "Everyday heroes" by Uncommon Creative Studio

LadBible Group is celebrating what it means to be a "lad" in an out-of-home campaign by Uncommon Creative Studio.

Promoting the brand's Daily LADness series and its other digital content, the work is the group’s first major campaign through JCDecaux UK.

Highlighting everyday heroes who have overcome major life challenges, the OOH activations are running across Manchester and London until mid-December.

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