Ladbrokes 'game on!' by SapientNitro

SapientNitro has created a TV and radio campaign for Ladbrokes that aims to tap into the passion and obsession that football fans have for the game ahead of Euro 2012.

Featuring the football commentators Tiziano Crudeli and Chris Kamara, the ads explore the question: "When the football is on, why would anyone talk about anything else?"