SectorFood and Drink
Laithwaite's Wine gears up for summer 2021 with an ad harnessing the timeless banter of the "wine cellar walk".
The ad shows a man at a garden party as he pretends to walk down to the cellar to pick up some wine. After a while he emerges from the bushes, wine in hand, as his guests watch on uncomfortably.
The TV ad comes alongside digital activity. It was created by Matt Seccombe and Matt Mitchell, and directed by Michael J Ferns through 76 Ltd.