Lambie-Nairn has unveiled new work for the cable and satellite
station, EBN, in the latest phase of the design company’s drive to
develop fully fledged advertising agency credentials.
The campaign, Lambie-Nairn’s first consumer work for EBN, is designed to
promote a series of themed weekends on the business station, including
special weekends on stress, sex and gender, and being your own boss.
The five-month campaign will run on cable and satellite television, in
the national and regional press, consumer magazines, on the London
Underground and on 48-sheet posters.
The ads aim to contrast the traditional image of business and financial
information with the exciting alternative said to be provided by
The campaign was written and art directed by Brian Ely, the group
creative director at Lambie-Nairn.
The media schedule, planned and bought by PHD Compass, has been
constructed to avoid the obvious choice of business and personal finance
magazines. The aim is to reach the core EBN audience of business men and
women at work and at leisure.