Lancome takes test campaign to Freeserve's

LONDON - L'Oreal is running a test campaign for a new Lancome product on, Freeserve's women's portal.

The campaign will run for one month as part of the launch of Lancome's Resolution anti-ageing treatment.

Dave McCall, advertising sales director at Freeserve, explained: "Lancome is looking to target a range of women aged 35 to 45.

"We are looking to encourage users to click through for information and print off a voucher from the site in order to obtain a product sample."

Last week, Freeserve revealed it had signed a £250,000 advertising deal with the online dating service, which will see the dating service sponsor

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

by Emily Booth, recommends


Read more