Lancome takes test campaign to Freeserve's icircle.com

LONDON - L'Oreal is running a test campaign for a new Lancome product on icircle.com, Freeserve's women's portal.

The campaign will run for one month as part of the launch of Lancome's Resolution anti-ageing treatment.

Dave McCall, advertising sales director at Freeserve, explained: "Lancome is looking to target a range of women aged 35 to 45.

"We are looking to encourage users to click through for information and print off a voucher from the site in order to obtain a product sample."

Last week, Freeserve revealed it had signed a £250,000 advertising deal with the online dating service DatingDirect.com, which will see the dating service sponsor icircle.com.

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by Emily Booth, recommends

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