"Land of independents" by Creature

Seventeen of the UK's biggest independent media agencies joined forces for an ad campaign promoting the £1.8bn indie sector as the destination of choice for progressive brands.

Created by Creature, vintage-style outdoor, print and digital ads are inspired by classic travel campaigns. They invite advertisers to escape to an idyllic destination with the call to action: "Visit the land of the independents." There is also accompanying copy that advertises how independent agencies are growing "five times faster than the rest of the market" or that "Owner-managed, independent media agencies always give you their full attention".

The work was created by Josh Dando and Steven Dodd.