Land O'Lakes' first brand campaign features small kindnesses (and butter)

Spots from The Martin Agency show good deeds and good food

Land O’Lakes has long advertised its butter and cheese offerings, but a new campaign out today from The Martin Agency focuses on the brand itself, a first for the dairy producer. The "Add a Little Good" campaign comprises a series of 30-second TV spots, print ads and social media posts depicting wholesome and generous people. A helpful teenaged deli customer gives up his place in line to a busy mother, a child helps prepare a meal destined for the soup kitchen and hard-working farmers rise and shine to care for dairy cows — all set to verse. The print ads feature colorful and stylized photos of butter-dependent baked goods.


Chief Creative Officer
Executive Creative Director
Creative Director
Senior Art Director
Senior Copywriter
Managing Director – Production & Development
Executive Producer
Senior Producer
Associate Broadcast Producer
Business Affairs Supervisor
Director of Production Business Management
Senior Project Manager
Group Account Director
Account Director
Account Supervisor
Account Executive
Account Coordinator
Production Company
Executive Producer
Director of Photography
Food Stylist
Editorial Company
Assistant Editor
Executive Producer
Head of Production
VFX Supervisor/Lead Flame Artist
Flame Assist
Matte Painter
Executive Producer
Music for “Next” & “Soup Kitchen”
Music for “Co-Op”
Audio Post Company
Sr. Sound Designer, Music Composer, Technical Supervisor
Executive Producer, Owner
General Manager / Scheduler

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