Land Rover "Adventure. It's in our DNA" by Spark44

Land Rover has released a global campaign for the Discovery Sport vehicle that has a clever way of boasting about its sat nav feature.

The ad shows the lengths a voiceover artist must go to when recording the sat nav’s directions. It was created by Simon Butler and Gordon Graham at Spark44, Jaguar Land Rover’s agency, and will run across TV, cinema, press, outdoor, mobile and digital.