Land Rover claims first with live test drives on Periscope and Facebook Live

Land Rover is broadcasting test drives live on streaming services Periscope and Facebook Live video in a move it claims is the first of its kind for the car industry.

Land Rover is hosting a live test drive for the Discovery Sport this Friday
Land Rover is hosting a live test drive for the Discovery Sport this Friday

A series of test drives will be broadcast throughout April in order to allow fans around the world to see first-hand the versatility of the vehicles. 

Each test drive will demonstrate a Land Rover model in a different off-road or on-road environment and will feature live Q&A sessions.

The test drives are being broadcast live every Friday afternoon and this week’s stream featuring the Discovery Sport will have media spend behind it to promote it on Twitter and Facebook.

Land Rover head of global digital marketing Peter Biven said: "We needed to make our products more accessible to online viewers and increase interaction with fans and potential customers. It felt like now was the right time for detailed product demos."

Brand: Land Rover

Agency: The Brooklyn Brothers